0
Skip to Content
Melissa Geurts
[ home ]
[ creative strategy ]
[ the blue algorithm ]
[ store ]
[ say hello ]
[ now serving ]
[ the feelings library ]
[ system crash ]
Melissa Geurts
[ home ]
[ creative strategy ]
[ the blue algorithm ]
[ store ]
[ say hello ]
[ now serving ]
[ the feelings library ]
[ system crash ]
[ home ]
[ creative strategy ]
[ the blue algorithm ]
[ store ]
[ say hello ]
[ now serving ]
[ the feelings library ]
[ system crash ]
Colorful arrangement of frozen fruits and vegetables in square blocks, including strawberries, peas, corn, peaches, raspberries, and blackberries, illustrating an article on freezing produce from Good Housekeeping. View fullsize
Collage of six smartphone screens showing a Good Housekeeping article about freezing fruits and vegetables, expert tips, and storage solutions. Screens feature images of colorful produce, a sliced peach, vacuum-sealed meat, and a silicone freezer tra View fullsize
Computer monitor displaying "THE GH INSTITUTE" webpage featuring cleaning brushes. View fullsize
Collage of various products including backpacks, kitchen appliances, beauty products, baby gear, cookware, audio devices, drinkware, outdoor gear, and personal care products. Text at the bottom promotes product testing by the Good Housekeeping Instit View fullsize
Computer monitor displaying a Thanksgiving guide with a teal apron, wooden utensils, corkscrew, wine bottle, thermometer, and striped cloth on a red background. View fullsize
Blue kitchen apron with wooden utensils, a corkscrew, a bottle of wine wrapped in cloth, and a meat thermometer on a red background. View fullsize
Collage of six smartphone screens displaying different Thanksgiving-related content from Good Housekeeping, including a dinner guide, hosting tips, potluck ideas, and cooking advice. View fullsize
Animated sequence showing text "The art of lettering's never looked better" and demonstrating various letter designs. View fullsize
Stack of books on a yellow surface with green background: "Water, Water" by Billy Collins, "Love You a Latke" by Amanda Elliot, "Colored Television" by Danzy Senna, "Broke Heart Blues" by Joyce Carol Oates, and "The Perpetual Now" by Tom Ryan. Nearby View fullsize
A series of six smartphone screens displaying a website about planning funerals. The screens include text about funeral costs, a calculator for estimating expenses, various articles on grief and funeral planning, and a checklist outlining considerati View fullsize
  View fullsize
Collage of six smartphones displaying images related to social media and technology. Top-left phone shows a family looking at a mobile device with text about social media and parenting. Top-right phone features a child looking worriedly at a phone, w View fullsize
A Good Housekeeping webpage showcasing various articles. Topics include: COVID-19 and invisible labor, parenting through therapy, joint finances, work-life balance, the concept of the primary parent, achieving balance in chores, and family finance co View fullsize
A smartphone screen displaying a messaging app with a broadcast channel titled 'Spring Cleaning Challenge' by Good Housekeeping. The interface shows options like invite link, share to story, and see details. The message welcomes users to the spring c View fullsize
Questionnaire with options for frequency of use: Daily, 1-2 Times a Week, Occasionally, I’ll Probably Forget I Have It. Link to sign up as a tester. Slider to select price range from $ to $$$$. View fullsize
Person in a lab coat performing a yo-yo trick against a blue background. View fullsize
Collage of smartphone screens displaying a digital beauty magazine focusing on summer beauty products and tips, with images of skincare products, a diverse woman smiling, and various beauty content. View fullsize
GH+ login page with options for email, Google, Facebook, or Apple login, and a banner encouraging joining for community and deals. View fullsize
GH+ logo on a login page for Good Housekeeping website, with options to log in or create an account via email, Google, Facebook, or Apple, and a green banner at the bottom encouraging joining GH+ for community content. View fullsize
Smartphone screen displaying an online shop called Cheekbone with a colorful design, including a yellow and blue background, a photo of makeup items, and a clickable button labeled 'Shop Small'. View fullsize
Smartphone displaying an image of a small bear figurine sitting on a cloud island with sand at the bottom, against a plain background. View fullsize
Screenshots of a woman reading a blog about Scandinavian sleep methods, bedding styles, mood board for bedroom decor, and pros and cons of bedding practices, taken on a smartphone. View fullsize
Laptop screen displaying a webpage about weight loss, featuring an illustration of a fuel injector with the headline saying 'It's Not a Miracle Weight Loss Drug.' View fullsize
A woman is shown on a yellow and blue smartphone screen with a caption that reads "How We Test: Deep Fryers + Air Fryers". She has long dark hair and is wearing a red sweater, standing against a plain gray background. View fullsize
Four mobile phone screens displaying articles about disability and accessible home design, with images of people, illustrations, and text on each screen. View fullsize
A plate of rolled turkey stuffed with herbs, cherry tomatoes, green beans, and prosciutto-wrapped stuffed chicken breast next to an air fryer with cooked green beans and a rolled stuffed turkey inside. View fullsize
Various coffee makers on a blue table, including Nespresso, espresso machine, and capsule coffee brewers with cups of coffee. View fullsize
Screenshots of a multi-page online article about teenagers and social behavior, with images of a skateboard, theater tickets, a sign with 'No Teenagers Allowed,' and a college waiting area. View fullsize
Webpage article about warm winter foods with three images: a bowl of soup with vegetables and garnishes, a stack of colorful blankets, and two mugs of hot chocolate with marshmallows and crackers. View fullsize
A person using a handheld scanner to measure a mattress with vacuum cleaners and steam cleaners on a blue table, surrounded by article thumbnails on organization and mattress sizes. View fullsize
An infographic titled 'What's Trending' showcasing beauty product trends, including updating classic lipstick, versatile makeup shades, skincare serums, and cool weather cosmetics with skincare products, lipsticks, and tools displayed in circular ima View fullsize
YouTube video titled 'GH Buying Guide: Mattresses' featuring a woman with blonde hair in a white coat, set against a turquoise wall with storage and decorative items. Sidebar featuring four articles about organizing and daily habits using '8 Things P View fullsize
Screenshots of two mobile articles discussing emotional affairs, featuring vintage comic-style illustrations of a woman covering her face and a man and woman looking at each other. View fullsize
Colorful arrangement of frozen fruits and vegetables in square blocks, including strawberries, peas, corn, peaches, raspberries, and blackberries, illustrating an article on freezing produce from Good Housekeeping.
Collage of six smartphone screens showing a Good Housekeeping article about freezing fruits and vegetables, expert tips, and storage solutions. Screens feature images of colorful produce, a sliced peach, vacuum-sealed meat, and a silicone freezer tra
Computer monitor displaying "THE GH INSTITUTE" webpage featuring cleaning brushes.
Collage of various products including backpacks, kitchen appliances, beauty products, baby gear, cookware, audio devices, drinkware, outdoor gear, and personal care products. Text at the bottom promotes product testing by the Good Housekeeping Instit
Computer monitor displaying a Thanksgiving guide with a teal apron, wooden utensils, corkscrew, wine bottle, thermometer, and striped cloth on a red background.
Blue kitchen apron with wooden utensils, a corkscrew, a bottle of wine wrapped in cloth, and a meat thermometer on a red background.
Collage of six smartphone screens displaying different Thanksgiving-related content from Good Housekeeping, including a dinner guide, hosting tips, potluck ideas, and cooking advice.
Animated sequence showing text "The art of lettering's never looked better" and demonstrating various letter designs.
Stack of books on a yellow surface with green background: "Water, Water" by Billy Collins, "Love You a Latke" by Amanda Elliot, "Colored Television" by Danzy Senna, "Broke Heart Blues" by Joyce Carol Oates, and "The Perpetual Now" by Tom Ryan. Nearby
A series of six smartphone screens displaying a website about planning funerals. The screens include text about funeral costs, a calculator for estimating expenses, various articles on grief and funeral planning, and a checklist outlining considerati
Collage of six smartphones displaying images related to social media and technology. Top-left phone shows a family looking at a mobile device with text about social media and parenting. Top-right phone features a child looking worriedly at a phone, w
A Good Housekeeping webpage showcasing various articles. Topics include: COVID-19 and invisible labor, parenting through therapy, joint finances, work-life balance, the concept of the primary parent, achieving balance in chores, and family finance co
A smartphone screen displaying a messaging app with a broadcast channel titled 'Spring Cleaning Challenge' by Good Housekeeping. The interface shows options like invite link, share to story, and see details. The message welcomes users to the spring c
Questionnaire with options for frequency of use: Daily, 1-2 Times a Week, Occasionally, I’ll Probably Forget I Have It. Link to sign up as a tester. Slider to select price range from $ to $$$$.
Person in a lab coat performing a yo-yo trick against a blue background.
Collage of smartphone screens displaying a digital beauty magazine focusing on summer beauty products and tips, with images of skincare products, a diverse woman smiling, and various beauty content.
GH+ login page with options for email, Google, Facebook, or Apple login, and a banner encouraging joining for community and deals.
GH+ logo on a login page for Good Housekeeping website, with options to log in or create an account via email, Google, Facebook, or Apple, and a green banner at the bottom encouraging joining GH+ for community content.
Smartphone screen displaying an online shop called Cheekbone with a colorful design, including a yellow and blue background, a photo of makeup items, and a clickable button labeled 'Shop Small'.
Smartphone displaying an image of a small bear figurine sitting on a cloud island with sand at the bottom, against a plain background.
Screenshots of a woman reading a blog about Scandinavian sleep methods, bedding styles, mood board for bedroom decor, and pros and cons of bedding practices, taken on a smartphone.
Laptop screen displaying a webpage about weight loss, featuring an illustration of a fuel injector with the headline saying 'It's Not a Miracle Weight Loss Drug.'
A woman is shown on a yellow and blue smartphone screen with a caption that reads "How We Test: Deep Fryers + Air Fryers". She has long dark hair and is wearing a red sweater, standing against a plain gray background.
Four mobile phone screens displaying articles about disability and accessible home design, with images of people, illustrations, and text on each screen.
A plate of rolled turkey stuffed with herbs, cherry tomatoes, green beans, and prosciutto-wrapped stuffed chicken breast next to an air fryer with cooked green beans and a rolled stuffed turkey inside.
Various coffee makers on a blue table, including Nespresso, espresso machine, and capsule coffee brewers with cups of coffee.
Screenshots of a multi-page online article about teenagers and social behavior, with images of a skateboard, theater tickets, a sign with 'No Teenagers Allowed,' and a college waiting area.
Webpage article about warm winter foods with three images: a bowl of soup with vegetables and garnishes, a stack of colorful blankets, and two mugs of hot chocolate with marshmallows and crackers.
A person using a handheld scanner to measure a mattress with vacuum cleaners and steam cleaners on a blue table, surrounded by article thumbnails on organization and mattress sizes.
An infographic titled 'What's Trending' showcasing beauty product trends, including updating classic lipstick, versatile makeup shades, skincare serums, and cool weather cosmetics with skincare products, lipsticks, and tools displayed in circular ima
YouTube video titled 'GH Buying Guide: Mattresses' featuring a woman with blonde hair in a white coat, set against a turquoise wall with storage and decorative items. Sidebar featuring four articles about organizing and daily habits using '8 Things P
Screenshots of two mobile articles discussing emotional affairs, featuring vintage comic-style illustrations of a woman covering her face and a man and woman looking at each other.

Melissa Geurts

Linkedin TikTok Instagram YouTube Spotify