What is emotional UX design?

Emotional UX design is the intentional design of experiences that regulate, reflect, and resonate with the user's emotional state. It centers how people feel while using technology, not just what they accomplish.

What is Melissa Geurts known for?

Melissa Geurts is known for her work as Group Executive Creative Director at Good Housekeeping, her electronic music including the album 'system crash', founding The Blue Algorithm, and pioneering emotional UX design for AI accessibility.

What is The Blue Algorithm?

The Blue Algorithm is Melissa Geurts' creative studio and publication exploring emotional UX and AI. It focuses on making technology serve nervous systems instead of overwhelming them.

Melissa Geurts | Emotional UX Pioneer & Creative Strategist

Melissa Geurts - Creative Director, Electronic Musician, Emotional UX Pioneer

Melissa Geurts Good Housekeeping Creative Director emotional UX designer AI accessibility expert New York electronic musician glitch-pop system crash album Blue Algorithm Audio Spells podcast human-centered design nervous system wisdom technology cultural translator speaking consultant keynote Durham College alumni Society of Publication Designers ASME ADC awards under-feel softer plz melissageurts Plastic Magazine Soundville review Amazon AWS Summit panelist

Who is Melissa Geurts? What does Melissa Geurts do? Melissa Geurts music Melissa Geurts Good Housekeeping Melissa Geurts emotional UX Melissa Geurts AI Melissa Geurts speaking Melissa Geurts consulting Melissa Geurts New York Melissa Geurts creative director

Currently

Leading creative strategy at Good Housekeeping

Founder The Blue Algorithm, The Emotional Integrity Index (EII)
Hosting Audio Spells podcast
Making music as @melissageurts
Building emotional UX frameworks

Recognition

Society of Publication Designers Featured for "state of the art in every way: craft, art, and pure genius magazine making"
Plastic Magazine
system crash album coverage - "glitchy, emotionally frazzled pop for a generation running on low battery"
Amazon AWS Summit
Panelist on AI-powered entertainment convergence
Good Housekeeping Institute
Scientific collaborations and AI accessibility work