I shape stories, systems,
& creative worlds that
feel like something.

Emotional clarity. Strategic weirdness. Beautiful structure.
For people doing meaningful work — or trying to.

 
 
 

Hi, I’m Melissa.

I’m a multidisciplinary artist and creative strategist working at the intersection of emotion, design, technology, and sound.

I’m the Group Executive Creative Director at Good Housekeeping, where I lead storytelling and visual systems across print, digital, and emerging platforms — while building a personal body of work that’s deeply experimental and fully my own.

My debut album, System Crash, is a glitchy, emotional record stitched together from twelve years of voice memos, memories, and reclamations.

I also write The Blue Algorithm — a publication about clarity, creativity, and how to stay human in a world that wasn’t built for it.

And I’m building The Feelings Library, a soft technology archive for emotional weather — part app, part somatic mirror, part language lab for things we were never taught how to feel.

Across every project, I ask:
What are we trying to say? Why does it matter? And how do we say it in a way people can actually feel?

My work moves between disciplines — creative direction, AI, publishing, systems design, sound — but it’s always driven by the same impulse:
To notice what’s missing, name what’s not working, and make something that helps.

I’m not here to chase trends. I’m here to build the future I needed.

Currently

Selected Work & Recognition

  • Group Executive Creative Director, Good Housekeeping

  • Artist: System Crash [@melissageurts]

  • Writer: The Blue Algorithm

  • Founder: The Feelings Library

  • Former Design Director: Chatelaine

  • Judge: ASME, NMA, ADC

  • Awards: SPD, AI-AP, ASME General Excellence + Single Article Journalism nominee

  • Contributor: Lifestyle, wellness, design, AI

Reach Out If

  • You’re in the messy middle

  • You want the work to be smart and human

  • You need a partner who sees the whole picture

📩 melissa@thebluealgorithm.com