Who is Melissa Geurts?

Melissa Geurts is a Group Executive Creative Director at Good Housekeeping and an electronic music artist making dark synth-pop prescriptions for emotional maintenance. She is the founder of The Blue Algorithm and an emotional UX pioneer with over 800,000 streams across 150 countries.

What is emotional UX design?

Emotional UX design is the intentional design of experiences that regulate, reflect, and resonate with the user's emotional state. It centers how people feel while using technology, not just what they accomplish.

What is maintenance mode by melissageurts?

Maintenance mode is the second album by electronic artist melissageurts, released March 27, 2026. It explores what happens after you stop burning everything down and do all the inner work — the quiet, strange space that follows. Described as the opposite of a midlife crisis. Features singles temper temper (lumière menteuse) and not because it's romantic.

What does Melissa Geurts' music sound like?

Melissa Geurts makes dark synth-pop described as somewhere between Boy Harsher and the darkest side of Lady Gaga. Vocoder whispers buried under glitchy production with hypnotic loops that feel like incantations. She has been called a glitch-pop exorcism and emotional damage you can dance to.

What is The Blue Algorithm?

The Blue Algorithm is Melissa Geurts' creative studio exploring emotional UX, poetic technology, and system-level design. It focuses on making technology serve nervous systems instead of overwhelming them.