Who is Melissa Geurts?

Melissa Geurts is an award-winning creative executive, emotional systems designer, and founder of The Blue Algorithm. She currently serves as Group Executive Creative Director at Hearst Magazines, leading visual strategy for brands like Good Housekeeping. Her work explores emotional UX, AI creativity, and system-level storytelling.

What is The Blue Algorithm?

The Blue Algorithm is Melissa Geurts' creative studio and publishing lab exploring emotional design, poetic technology, and creative systems. It houses projects like The Feelings Library and System Crash, and serves as a research hub for somatic UX and AI storytelling.

What is The Feelings Library?

The Feelings Library is an emotional operating system developed by Melissa Geurts. It combines emotional creatures, interactive rituals, body mapping, and somatic tools to help users name, explore, and sit with their feelings in a non-judgmental space.

What is System Crash?

System Crash is a full-length glitch-pop album by Melissa Geurts, created using AI tools, memory loops, and voice recordings. It explores emotional overload, creative burnout, and the nonlinear path of healing. Available on Spotify and Bandcamp.

How does Melissa use AI in her creative work?

Melissa uses generative AI tools for sound design, character generation, language modeling, and interactive storytelling. Her work blends AI with human emotion to create poetic, emotionally intelligent creative systems.