Melissa Geurts – Multidisciplinary Artist & Creative Director

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Melissa Geurts

[ creative strategy ]

[ system crash ]

[ the feelings library ]

[ good housekeeping ]

[ creative direction ]

[ the blue algorithm ]

Melissa Geurts

[ creative strategy ]

[ system crash ]

[ the feelings library ]

[ good housekeeping ]

[ creative direction ]

[ the blue algorithm ]

[ creative strategy ]

Folder: [ projects ]

[ system crash ]

[ the feelings library ]

[ good housekeeping ]

[ creative direction ]

[ the blue algorithm ]

Colorful arrangement of frozen fruits and vegetables in square blocks, including strawberries, peas, corn, peaches, raspberries, and blackberries, illustrating an article on freezing produce from Good Housekeeping.

Collage of six smartphone screens showing a Good Housekeeping article about freezing fruits and vegetables, expert tips, and storage solutions. Screens feature images of colorful produce, a sliced peach, vacuum-sealed meat, and a silicone freezer tra

Computer monitor displaying "THE GH INSTITUTE" webpage featuring cleaning brushes.

Collage of various products including backpacks, kitchen appliances, beauty products, baby gear, cookware, audio devices, drinkware, outdoor gear, and personal care products. Text at the bottom promotes product testing by the Good Housekeeping Instit

Computer monitor displaying a Thanksgiving guide with a teal apron, wooden utensils, corkscrew, wine bottle, thermometer, and striped cloth on a red background.

Blue kitchen apron with wooden utensils, a corkscrew, a bottle of wine wrapped in cloth, and a meat thermometer on a red background.

Collage of six smartphone screens displaying different Thanksgiving-related content from Good Housekeeping, including a dinner guide, hosting tips, potluck ideas, and cooking advice.

Animated sequence showing text "The art of lettering's never looked better" and demonstrating various letter designs.

Stack of books on a yellow surface with green background: "Water, Water" by Billy Collins, "Love You a Latke" by Amanda Elliot, "Colored Television" by Danzy Senna, "Broke Heart Blues" by Joyce Carol Oates, and "The Perpetual Now" by Tom Ryan. Nearby

A series of six smartphone screens displaying a website about planning funerals. The screens include text about funeral costs, a calculator for estimating expenses, various articles on grief and funeral planning, and a checklist outlining considerati

Collage of six smartphones displaying images related to social media and technology. Top-left phone shows a family looking at a mobile device with text about social media and parenting. Top-right phone features a child looking worriedly at a phone, w

A Good Housekeeping webpage showcasing various articles. Topics include: COVID-19 and invisible labor, parenting through therapy, joint finances, work-life balance, the concept of the primary parent, achieving balance in chores, and family finance co

A smartphone screen displaying a messaging app with a broadcast channel titled 'Spring Cleaning Challenge' by Good Housekeeping. The interface shows options like invite link, share to story, and see details. The message welcomes users to the spring c

Questionnaire with options for frequency of use: Daily, 1-2 Times a Week, Occasionally, I’ll Probably Forget I Have It. Link to sign up as a tester. Slider to select price range from $ to $$$$.

Person in a lab coat performing a yo-yo trick against a blue background.

Collage of smartphone screens displaying a digital beauty magazine focusing on summer beauty products and tips, with images of skincare products, a diverse woman smiling, and various beauty content.

GH Login Desktop@2x.png

GH Login Mobile.png

artboard-1-672e645fec4e63431cafa0c7-@2x.png

Copy of health.gif

phone222].gif

artboard-1-672e5feaec4e63431caf9fca-@2x.png

Screen Shot 2024-11-07 at 5.25.53 PM.png

Screen Shot 2024-11-07 at 5.24.00 PM.png

artboard-1-672e63f7ec4e63431cafa0a0-@2x.png

Screen Shot 2024-11-07 at 5.23.25 PM.png

Screen Shot 2024-11-07 at 5.30.16 PM.png

Screen Shot 2024-11-07 at 5.30.28 PM.png

Screen Shot 2024-11-07 at 5.30.42 PM.png

artboard-1-672e64b7ec4e63431cafa0d9-@2x.png

Colorful arrangement of frozen fruits and vegetables in square blocks, including strawberries, peas, corn, peaches, raspberries, and blackberries, illustrating an article on freezing produce from Good Housekeeping.

Collage of six smartphone screens showing a Good Housekeeping article about freezing fruits and vegetables, expert tips, and storage solutions. Screens feature images of colorful produce, a sliced peach, vacuum-sealed meat, and a silicone freezer tra

Computer monitor displaying "THE GH INSTITUTE" webpage featuring cleaning brushes.

Collage of various products including backpacks, kitchen appliances, beauty products, baby gear, cookware, audio devices, drinkware, outdoor gear, and personal care products. Text at the bottom promotes product testing by the Good Housekeeping Instit

Computer monitor displaying a Thanksgiving guide with a teal apron, wooden utensils, corkscrew, wine bottle, thermometer, and striped cloth on a red background.

Blue kitchen apron with wooden utensils, a corkscrew, a bottle of wine wrapped in cloth, and a meat thermometer on a red background.

Collage of six smartphone screens displaying different Thanksgiving-related content from Good Housekeeping, including a dinner guide, hosting tips, potluck ideas, and cooking advice.

Animated sequence showing text "The art of lettering's never looked better" and demonstrating various letter designs.

Stack of books on a yellow surface with green background: "Water, Water" by Billy Collins, "Love You a Latke" by Amanda Elliot, "Colored Television" by Danzy Senna, "Broke Heart Blues" by Joyce Carol Oates, and "The Perpetual Now" by Tom Ryan. Nearby

A series of six smartphone screens displaying a website about planning funerals. The screens include text about funeral costs, a calculator for estimating expenses, various articles on grief and funeral planning, and a checklist outlining considerati

Collage of six smartphones displaying images related to social media and technology. Top-left phone shows a family looking at a mobile device with text about social media and parenting. Top-right phone features a child looking worriedly at a phone, w

A Good Housekeeping webpage showcasing various articles. Topics include: COVID-19 and invisible labor, parenting through therapy, joint finances, work-life balance, the concept of the primary parent, achieving balance in chores, and family finance co

A smartphone screen displaying a messaging app with a broadcast channel titled 'Spring Cleaning Challenge' by Good Housekeeping. The interface shows options like invite link, share to story, and see details. The message welcomes users to the spring c

Questionnaire with options for frequency of use: Daily, 1-2 Times a Week, Occasionally, I’ll Probably Forget I Have It. Link to sign up as a tester. Slider to select price range from $ to $$$$.

Person in a lab coat performing a yo-yo trick against a blue background.

Collage of smartphone screens displaying a digital beauty magazine focusing on summer beauty products and tips, with images of skincare products, a diverse woman smiling, and various beauty content.

GH Login Desktop@2x.png

GH Login Mobile.png

artboard-1-672e645fec4e63431cafa0c7-@2x.png

Copy of health.gif

phone222].gif

artboard-1-672e5feaec4e63431caf9fca-@2x.png

Screen Shot 2024-11-07 at 5.25.53 PM.png

Screen Shot 2024-11-07 at 5.24.00 PM.png

artboard-1-672e63f7ec4e63431cafa0a0-@2x.png

Screen Shot 2024-11-07 at 5.23.25 PM.png

Screen Shot 2024-11-07 at 5.30.16 PM.png

Screen Shot 2024-11-07 at 5.30.28 PM.png

Screen Shot 2024-11-07 at 5.30.42 PM.png

artboard-1-672e64b7ec4e63431cafa0d9-@2x.png