Recent Work

  • Redesigned Good Housekeeping with reverence and boldness — honoring 140-year legacy while driving modern growth.

    • Modular, Scalable Design: Systems that scaled across covers, commerce, motion, and social

    • Heritage Evolved: Led brand into new era without losing core audience or identity -

    • Strategic Impact: Maintained trust with 50M+ readers while attracting new demographics

  • Boosted creative output by 60% with custom AI workflows — without sacrificing soul or quality.

    • AI-Integrated Production: Built systems that enhanced human creativity instead of replacing it

    • Team Efficiency: Streamlined ideation to execution across editorial, social, and video content

    • Quality Maintained: Faster turnaround while preserving Good Housekeeping's editorial standards

  • Translated complex AI concepts into engaging content that real people actually want to read.

    • Editorial Performance: AI accessibility articles averaging 22-minute read times

    • Audience Connection: Made bleeding-edge technology approachable for mainstream readers

    • Proven Results: "Can AI Teach You Something Real?" became benchmark content for technical translation

  • Directed fast-moving, emotionally intelligent content at the speed of internet culture.

    • Celebrity Content With Soul: Led shoots, reels, and branded video that felt alive and authentic

    • Creative Systems: Delivered high-volume content with clear vision and consistent voice

    • Immersive Experiences: Designed editorial events and brand activations with integrity

CHECK OUT MY FULL PORTFOLIO

Speaking
& Keynotes

Panel discussion title slide with headshots and names of four speakers: Melissa Geurts, Irena Pereira, Joe Croney, and Jason Dvorkin, discussing beyond boundaries in entertainment and IP convergence, with logos of Hearst Magazines, Unleashed, The Washington Post, and AWS at the bottom.

  • I help teams adopt new technology without losing their minds or their humanity. Whether it's explaining AI to Good Housekeeping's 50 million readers or helping creative teams navigate digital overwhelm, I make complex stuff make sense.

    • Recent
      Amazon AWS Summit panelist
      BEYOND BOUNDARIES: The Power of Generative AI in Creating Next Gen Experiences

  • Making AI Feel Less Scary

    • How to integrate new tech without overwhelming your team

    Emotional UX Design

    • Building digital experiences that help instead of stress people out

    Creative Leadership During Tech Changes"

    • Managing teams when everything's moving fast

    Translation for Humans

    • Making complex concepts actually understandable

    From Digital Overwhelm to Digital Calm

    • Design thinking that serves nervous systems

    READY TO TALK? Let's discuss making your next tech transition feel less overwhelming and more human.

  • "State of the art in every way: craft, art, and pure genius magazine making"

    — Society of Publication Designers

    "Glitchy, emotionally frazzled pop for a generation running on low battery"

    — Plastic Magazine

    Featured: Good Housekeeping Institute collaborations, AI accessibility writing, electronic music coverage

  • I'm not just another tech speaker. I'm someone who lives at the intersection of mainstream media and experimental technology - translating between 50 million Good Housekeeping readers and bleeding-edge AI teams.

Book Melissa for Speaking