A few projects that show how I think, lead, and build.

Case Study #1

From Data to Story to Scroll

What happens when strategy meets story and actually clicks.

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Making Complexity Land

We took expert-backed content — lab data, health science, testing — and made it make sense.
Across print, digital, social, and video.

Not a redesign. A total rethink.
Voice, story, structure — built to move across platforms and actually land.

It worked because we didn’t simplify the science.
We respected the reader.

Case Study #2

Rebuilding the Visual Language

What happens when creative direction isn't just visual — it's strategic.

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Rebuilding the Visual Language

We took a trusted legacy brand and gave it a new spine — through type, color, layout, and tone.
Covers, social, digital, motion — all speaking the same language.

Not a refresh. A system.
Modular, scalable, unmistakably alive.

It worked because we didn’t rebrand for the sake of it.
We rebuilt so the work could evolve — and still feel like itself.