The Emotional Integrity Index
The EII is a certification system that measures how ethically and safely digital products treat their users.
Unlike metrics focused on clicks or growth, EII evaluates whether technology respects human wellbeing.
Founded by Melissa Geurts and Joshua Hobson.
[ Launching 2026 ]
Focus on actual safeguards, not just intentions.
Provide transparency, accountability, and independent review.
Establish a recognizable trust badge for ethical digital experiences.
Core Principles
Manipulation Tactics
Consent Violations
Neurodivergent Safety
Attention Hijacking
Data Ethics
Sensory Overload
Autonomy Protection
Regulatory Compliance
Eight Dimensions of Ethical Treatment
Co-Founders
Melissa Geurts
Design, Standards, Specification
Group Executive Creative Director at Good Housekeeping (Hearst, 38M+ readers). Founder of The Blue Algorithm, host of Audio Spells podast and leading voice in Emotional UX.
Translates complex emotional and cultural research into practical frameworks. Developing anti-manipulation design standards, immersive emotional infrastructures, and ethical AI specifications that scale across media, wellness, and technology.
“Technology should be measured by how it strengthens human sovereignty. Emotional safety must be treated as rigorously as physical safety—embedded into infrastructure, not added as an afterthought.”
Joshua Hobson
Governance, Compliance, Operations
Operations leader with UK financial services compliance background. First Class Sociology degree from Liverpool John Moores University.
Believes systems must serve people, not the other way around. Also trained as an ethical butcher, he brings a ground-level respect for transparent, sustainable operations into his compliance career—translating complex regulatory requirements into practical, human-centered systems that scale with integrity.
"We need governance frameworks that are both rigorous and humane. Standards that protect users while enabling innovation—built through transparent, accountable processes."
Submit Evidence
Product walkthrough & documentation.Independent Review
Certified auditor scoring.Score & Guidance
Receive a remediation roadmap.Badge & Monitoring
Products listed in directory and monitored.The Goal:
To give users a clear safety standard and help companies build tech that protects people as much as it serves them.