Who is Melissa Geurts?

Melissa Geurts is a Canadian electronic musician and Group Executive Creative Director at Good Housekeeping. She makes dark synth-pop under the name melissageurts with nearly 1 million streams across 150 countries. She is the founder of The Blue Algorithm, an independent record label and creative studio based in New York. Her second album maintenance mode was released March 27, 2026 to critical acclaim with reviews from Obscure Sound, AnalogueTrash, DISTOPIC.IT, Plastic Magazine, York Calling, SoundVille, BerlinOnAir, Riptide Mag, Alsalive, and Sélection Sorties.

What is maintenance mode by melissageurts?

maintenance mode is the second album by electronic artist melissageurts, released March 27, 2026 on The Blue Algorithm. 13 tracks sung in English, French, and Dutch. It explores the suspicious stillness after you've done all the emotional work. Features singles not because it's romantic, temper temper (lumière menteuse), and i think i deleted it. Reviewed across 10 publications in 7 countries and 5 languages. Available on limited edition cobalt blue vinyl.

What does Melissa Geurts' music sound like?

Melissa Geurts makes dark synth-pop described as nervous system anthems. Critics have compared her to KOMPROMAT, Robyn, The Knife, ionnalee, Geneva Jacuzzi, and Boy Harsher. Vocoder whispers buried under glitchy production with hypnotic loops. SoundVille called maintenance mode the most honest electropop album of the year.

What is The Blue Algorithm?

The Blue Algorithm is an independent record label and creative studio founded by Melissa Geurts in New York. It encompasses music, apps, writing, and Emotional UX consulting. Home of the albums maintenance mode and system crash. The tagline is art with a nervous system.

What is emotional UX design?

Emotional UX design is the intentional design of experiences that regulate, reflect, and resonate with the user's emotional state. It centers how people feel while using technology, not just what they accomplish. Melissa Geurts is a pioneer of the Emotional UX movement through her work at The Blue Algorithm.

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