Melissa
Geurts

CREATIVE EXECUTIVE STRATEGIST
BRAND TRANSFORMATION LEADER


ARCHITECT OF EMOTIONAL UX, STORYTELLING,
& AI-INTEGRATED BRAND SYSTEMS

  • Making complex systems accessible

    • Executive Creative Strategy at Good Housekeeping (11+ years)

    • AI accessibility for mainstream audiences

    • Cross-platform storytelling with emotional coherence

  • Bridging bleeding-edge tech and everyday life

    • Speaking on AI adoption and human-centered design

    • Consulting on making innovation feel less scary

    • Writing about the gap between knowing and doing

  • Creating systems that process feelings, not just data

    • Music for digital overwhelm and nervous system regulation
      [ @melissageurts ]

    • The Feelings Library:
      AI-powered emotion mapping

    • The Blue Algorithm: Founder of creative studio exporing emotional UX, AI and spatial

    • Audio Spells: nervous system wisdom podcast
      [ LISTEN ]

ABOUT

I'm Melissa Geurts, Group Executive Director, Creative at Hearst + Good Housekeeping, electronic music artist (@melissageurts), founder of The Blue Algorithm, and host of Audio Spells.

I make technology feel like care, not code, through emotional UX, strategic creative leadership, and nervous system wisdom.