She leads brand and visual strategy for Good Housekeeping as Group Executive Director, Creative, designing creative systems that scale without losing their soul. She transforms legacy brands into cross-platform storytelling engines while exploring emotional UX—where design, AI, and human nervous systems converge. Through The Blue Algorithm and Audio Spells, she investigates how technology can make us feel more human, not less. Her work bridges strategic precision with emotional intelligence, creating brand experiences that feel both radically current and deeply necessary. She believes the future belongs to those who understand that data and feelings aren't opposites—they're collaborators.