Hi! I'm Melissa Geurts,

I’m a creative director, electronic music artist, and storyteller exploring how emotion and technology meet. I use design, sound, and AI as tools to reimagine how humans feel inside digital systems — building experiences that move people, not just metrics.

Currently Group Executive Creative Director at Good Housekeeping, and founder of The Blue Algorithm. where I work on Emotional UX, AI-integrated brand systems, and creative brand strategies that make technology feel more human. Alongside that, I make glitch-pop and ambient music that translates nervous system patterns into sound, and I host the Audio Spells podcast.

I also speak and consult on AI and creativity, helping teams, organizations, and cultural spaces explore what it means to create with intelligent systems.

NOW: I’m building The Feelings Library and The Creature Care Club as emotional UX intelligence platforms, developing the Emotional Integrity Index (EII) as a benchmark for digital and emotional safety, and releasing new music under The Blue Algorithm (@melissageurts).

The best brand stories aren’t told – they’re felt.

  • Making complex systems accessible

    • Executive Creative Strategy at Good Housekeeping (11+ years)

    • AI accessibility for mainstream audiences

    • Cross-platform storytelling with emotional coherence

  • Bridging bleeding-edge tech and everyday life

    • Speaking on AI adoption and human-centered design

    • Consulting on making innovation feel less scary

    • Writing about the gap between knowing and doing

  • Creating systems that process feelings, not just data

    • Music for digital overwhelm and nervous system regulation
      [ @melissageurts ]

    • The Feelings Library:
      AI-powered emotion mapping

    • The Blue Algorithm: Founder of creative studio exporing emotional UX, AI and spatial

    • Audio Spells: nervous system wisdom podcast
      [ LISTEN ]