What is emotional UX design?

Emotional UX design is the intentional design of experiences that regulate, reflect, and resonate with the user's emotional state. It centers how people feel while using technology, not just what they accomplish.

What is Melissa Geurts known for?

Melissa Geurts is known for her work as Group Executive Creative Director at Good Housekeeping, her electronic music including the album 'system crash', founding The Blue Algorithm, and pioneering emotional UX design for AI accessibility.

What is The Blue Algorithm?

The Blue Algorithm is Melissa Geurts' creative studio and publication exploring emotional UX and AI. It focuses on making technology serve nervous systems instead of overwhelming them.

Melissa Geurts | Creative Director | Electronic Artist

Melissa Geurts - Creative Director, Electronic Musician, Emotional UX Pioneer

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Hi! I'm Melissa Geurts,

Creative director, electronic music artist, and storyteller exploring where emotion and technology meet.

By day: Group Executive Creative Director at Good Housekeeping.

By night: Glitch-pop artist @melissageurts, and the Audio Spells podcast.

Connect: Speaking and consulting on storytelling, AI, and creativity.
Pick My Brain →

Building: The Blue Algorithm — emotional UX, The Feelings Library, and Stillware

Contact: Email me

Two young women sitting on the carpet, engaging in house cleaning with a cloth and cleaning supplies, in front of a wall with the words 'Good Housekeeping' in large red letters.

Recent Work

Creative Director
GOOD HOUSEKEEPING

Amanda Seyfried + Sydney Sweeney Cover

A woman smiling inside a small greenhouse or hoop house, watering plants. She is wearing a navy blue cap and glasses, surrounded by various leafy vegetables and herbs, with gardening tools nearby.

Writer
GOOD HOUSEKEEPING

I Wasn’t Trying to Become The Rooftop Potato Girl

Artist
@MELISSAGEURTS

System Crash (debut album)

Panel slide titled "Beyond Boundaries: The New Era of Entertainment IP Convergence" featuring headshots and names of four speakers: Melissa Geurts, Irena Pereira, Joe Croney, and Jason Dvorkin, with their titles and affiliations, logos of Hearst Magazines, Unleashed, The Washington Post, and AWS.

Screenshots of a Stillware app by Melissa Geurts at the Blue Algorithm with sections on moon cycles, daily logs, and emotional pattern mapping. The app features a moon calendar, personal lunar pattern tracking, and emotional insights.

Panel Speaker
AWS SUMMIT

Creativity & AI in Media

Founder
THE BLUE ALGORITHM

Stillware