Hi! I'm Melissa Geurts,

Group Executive Creative Director at Good Housekeeping, lifestyle writer, and founder of The Blue Algorithm. I'm a creative brand strategist and brand transformation leader, pioneering Emotional UX in user journeys with storytelling that actually feels good.

Previously Design Director at Chatelaine and Style at Home. I also host Audio Spells podcast, make electronic music, and figure out how to make digital experiences feel less robotic and more... well, human.

The best brand stories aren’t told – they’re felt.

  • Making complex systems accessible

    • Executive Creative Strategy at Good Housekeeping (11+ years)

    • AI accessibility for mainstream audiences

    • Cross-platform storytelling with emotional coherence

  • Bridging bleeding-edge tech and everyday life

    • Speaking on AI adoption and human-centered design

    • Consulting on making innovation feel less scary

    • Writing about the gap between knowing and doing

  • Creating systems that process feelings, not just data

    • Music for digital overwhelm and nervous system regulation
      [ @melissageurts ]

    • The Feelings Library:
      AI-powered emotion mapping

    • The Blue Algorithm: Founder of creative studio exporing emotional UX, AI and spatial

    • Audio Spells: nervous system wisdom podcast
      [ LISTEN ]